ZDP Map - A Multidimensional Perceptual Map

Key words

Multidimensional information, business information visualization, visual data exploration, perceptual map, decision support


The multidimensional perceptual map is a human perceivable 2D map that uses multidimensional data to define points or areas of the map.

Main characteritics:

  1. The position of a point or an area in the map is not determined by coordinates of fixed axes, but by a vector of values that represent multiple attributes that are used in the analysis. The vector of each area is directly visualized on the map.
  2. The map can be divided into areas at different granularity levels to meet various exploration need


   ZDP Map - Multidimensional Perceptual Map
A traditional 2-axis bubble chart for projects  ZDP-Map: a multidimensional map for projects 

Major features:

  1. The map directly incorporates multiple dimensions throughout the process, from map generation, exploration, to decision making, and justification. It minimizes the aggregation and reveals the underlying dimensional information that is usually hidden from decision makers, so that this information becomes transparent and the decision is well justified and understood.
  2. Iit emphasizes human interaction with the visualization system throughout the process, including definition of the map. This makes complex multidimensional information more approachable and comprehensible for decision makers.


  • Project portfolio overview, prioritization, selection
  • Performance management: performance profile overview
  • Talent management: team building, candidates profile, etc.
  • Strategic management: strategic map, market map, etc.

Work progress

  • A paper is published in AIS THCI http://aisel.aisnet.org/thci/vol3/iss2/3
  • A prelimary paper presented in AMCIS 2009, San Francisco, CA
  • PhD dissertation passed (04/24/2009)
  • An initial prototype presented at DESRIST 2008, Atlanta, GA
  • GSU Dissertation Grant awarded (2008)
  • Initial idea and proposal accepted to AMCIS 2007 doctoral consortium, Keystone, CO
  • 04/2007 - Accepted to AMCIS 2007 Doctoral Consortium
  • 01/2008 - Got the GSU dissertation grant
  • 05/2008 - Short paper presented at DESRIST 2008
  • 12/2008 - Prototype demo at WITS 2008
  • 04/2009 - Dissertation defense
  • 08/2009 - AMCIS 2009 Proceedings
  • 06/2011 - Published in AIS THCI